Based on grumbles posted on Grumble.in only. Does not represent overall brand quality.
Entity: Reliance Retail Limited (Milkbasket is now operated by Reliance Retail Limited, not an independent company). Registered Office: 3rd Floor, Court House, Lokmanya Tilak Marg, Dhobi Talao, Mumbai 400002. Nodal Officer (separate from Grievance Officer): nodalofficer@milkbasket.com.
Flagging for founder: Milkbasket's own Terms of Use now identifies Reliance Retail Limited as the operating entity, matching the Reliance Digital / Reliance ResQ registered office already in the directory — worth checking whether Milkbasket should be cross-linked or noted as a Reliance-owned brand elsewhere in the product.
National Consumer Helpline / e-Jagriti (Consumer Disputes Redressal Commissions)
There's no dedicated escalation body for e-commerce — every platform must appoint its own Grievance Officer (required by the Consumer Protection (E-Commerce) Rules, 2020), but if that doesn't resolve your complaint, you can call the National Consumer Helpline or file a case with a Consumer Disputes Redressal Commission through the e-Jagriti online portal (e-jagriti.gov.in), under the Consumer Protection Act, 2019.
E-commerce platforms are legally required to publish their own Grievance Officer's contact details and resolve complaints within 48 hours (acknowledgment) and 1 month (resolution) — check the platform's own contact/support page first. If that fails, this is the same general consumer-court route available for any product or service complaint, not an e-commerce-specific authority.
1915 · consumerhelpline.gov.in
Verified 12 Sept 2026 · Source
This page reflects consumer experiences shared on Grumble. Claim your brand page to respond publicly, track feedback, and show customers you're listening.
Claim this page →Entity: Reliance Retail Limited (Milkbasket is now operated by Reliance Retail Limited, not an independent company). Registered Office: 3rd Floor, Court House, Lokmanya Tilak Marg, Dhobi Talao, Mumbai 400002. Nodal Officer (separate from Grievance Officer): nodalofficer@milkbasket.com.
Flagging for founder: Milkbasket's own Terms of Use now identifies Reliance Retail Limited as the operating entity, matching the Reliance Digital / Reliance ResQ registered office already in the directory — worth checking whether Milkbasket should be cross-linked or noted as a Reliance-owned brand elsewhere in the product.
National Consumer Helpline / e-Jagriti (Consumer Disputes Redressal Commissions)
There's no dedicated escalation body for e-commerce — every platform must appoint its own Grievance Officer (required by the Consumer Protection (E-Commerce) Rules, 2020), but if that doesn't resolve your complaint, you can call the National Consumer Helpline or file a case with a Consumer Disputes Redressal Commission through the e-Jagriti online portal (e-jagriti.gov.in), under the Consumer Protection Act, 2019.
E-commerce platforms are legally required to publish their own Grievance Officer's contact details and resolve complaints within 48 hours (acknowledgment) and 1 month (resolution) — check the platform's own contact/support page first. If that fails, this is the same general consumer-court route available for any product or service complaint, not an e-commerce-specific authority.
1915 · consumerhelpline.gov.in
Verified 12 Sept 2026 · Source