Pulse

Consumer insights, trends & perspectives

Insights, stories, and outside perspectives on consumer experience in India.

The Warning in a Language Nobody Speaks: On what a bank says when it is not talking to you

The message arrived on a Friday, from my credit card issuer, in Tamil. The sender header read AD-SBICARD-P. The P stands for promotional. Somewhere…

Mukundhan K V25 September 2026

At 4:41 PM on the 11th of May, a Flipkart customer got a message telling him his installation was scheduled for the 10th of May. Seconds later, a…

Grumble Editorial24 September 2026

Star ratings have dominated consumer decisions for two decades. But in a market as complex and diverse as India, a single number is no longer enough.

Grumble Editorial28 June 2026

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